GMB Optimization
10 GMB Mistakes Killing Your Local Business (And How to Fix Them)
By HexxGen Team··6 min read
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Your Google Business Profile is often the first thing a potential customer sees, and small mistakes quietly cost you calls every day. Here are the ten we fix most often.
The 10 mistakes
- Wrong or overly broad primary category.
- Incomplete profile: missing services, hours, or description.
- Inconsistent name, address, and phone across the web.
- Few or no photos (and never adding new ones).
- Ignoring reviews: not requesting them, not replying.
- No Google Posts or updates, making the profile look inactive.
- Unanswered Q&A section left to chance.
- Keyword-stuffed business name (a guideline violation).
- No products/services listed with descriptions.
- Not tracking what's working with insights and call tracking.
How to fix them
Work through the list top to bottom: complete every field, standardize your NAP, add photos and posts weekly, and build a habit of requesting and replying to reviews. Each fix is small, but together they move the needle fast.
Want us to handle it?
Local SEO and GBP management is exactly what we do. If you'd rather have experts run it, book a free audit and we'll show you precisely what's holding your profile back.
Want results like these for your business?
Book a free strategy call or get an instant HexxGen audit. No credit card required.