The Med Spa Google Ads Playbook: Built for 300%+ ROI

High-ticket treatments like Botox, fillers, and laser make med spas one of the best fits for Google Ads: a single new client can be worth thousands. Here's the campaign framework we build med spa accounts around, illustrated with realistic numbers.

Campaign structure

We split campaigns by treatment intent rather than lumping everything together. Each high-margin treatment gets its own campaign and budget, so spend follows the services that actually convert.

Keyword strategy

We target bottom-of-funnel, high-intent keywords (“botox near me”, “lip filler [city]”, “laser hair removal cost”) and aggressively layer negative keywords to cut wasted spend on job seekers, DIY searches, and irrelevant terms.

Landing pages that convert

Sending ads to a homepage kills ROI. Each campaign points to a dedicated landing page with a single offer, social proof, pricing transparency, and a frictionless booking form. This alone often doubles conversion rate.

Tracking & optimization

We track calls and form fills as conversions, then optimize toward booked consultations, not clicks. Weekly bid and budget adjustments compound results over the first 60 days.

The result

Tight structure, high-intent keywords, dedicated landing pages, and real conversion tracking turn ad spend into a predictable, profitable booking machine. In our model, that points to a 312% return within 90 days.